Want to Tweet? First, Teach Your Brand to Speak
By: Noah Brier Published: August 02, 2011
Over the last three years, the No. 1 question I’ve gotten from brand marketers is: “What should I tweet about?” These are not small brands, either, and not junior marketers. The industry seems to be confounded with its new-found power to speak directly to audiences. Marketers know it’s worth collecting fans and followers, but once they have them, they’re left with little to say. They’ve been creating content in the form of advertising for years, but something about the flow of new media isn’t jibing with the old methods.
| Print article | This entry was posted by Kevin Samolis on September 7, 2011 at 5:15 pm, and is filed under Featured, From The Organization, Headline, In The News. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
