Here’s a killer question from business owners: how can I get a return on investment from social media? The answer is not very straight-forward, it very much depends on what you are looking to achieve from it and indeed your business goals.
Some companies will use Twitter for talent acquisition, others will use LinkedIn to connect with potential customers and some will be blogging to showcase expertise.
As I get asked the aforementioned question frequently, I thought I’d put together a summary that I can point people to. Here are some of the main benefits that you can expect from creating and implementing a social media strategy.
1. Marketing and brand awareness
Your successful social media strategy will lead to more online conversations about your business. If you are able to reach out to your target audience with social media, your customers will spread your message more effectively than traditional methods.