| Theresa Slater is the President/CEO of Empire Interpreting Service which headquarters it’s offices here in Syracuse, NY. Theresa has utilized social media to grow her business from Central NY to the eastern seaboard and ultimately pushing into international markets. Theresa is an Interpreter, Entrepreneur, contributing Author, Advisory Board Member to a Women’s Entrepreneurial Organization and Member of the WPO (Women Presidents’ Organization).
Case study: Many businesses are reluctant to enter the field of SMM (Social Media Marketing) due to the perceived inability to measure their ROI.
Two years ago Empire Interpreting Service delved into the field and saw an immediate return. One of the most successful was the ability to reach
international (and domestic) marketplaces of differing cultures and languages utilizing SMM through video. (YouTube)* |