Report Details Rise of Social Media
By STUART ELLIOTT
11:20 a.m. | Updated As social media like blogs, Facebook, Twitter and YouTube grow increasingly popular among consumers, marketers are seeking more data about the changing behavior of their customers.
Nielsen, which has long provided such information about the traditional media, is seeking to become a go-to source of data for new media, too. To help bolster that, Nielsen is to release on Monday morning a report of a kind it says it has not published before, a big-picture look at social media.
Although the conclusions of the report are not surprising, it is interesting to read in “State of the Media: The Social Media Report” just how large a role social media are playing in the lives of consumers.
Social media account for 22.5 percent of the time that Americans spend online, according to the report, compared with 9.8 percent for online games and 7.6 percent for e-mail.
| Print article | This entry was posted by Kevin Samolis on September 12, 2011 at 6:52 pm, and is filed under Featured, From The Organization, Headline, In The News. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
