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At What Price Does Your Loyalty Waiver?
Nov 10th
by Danielle Cyr
Are you brand loyal? Many are, myself included. Be it a consumer goods company, professional service provider, or fast food chain, everyone has their likes and dislikes. The question is, at what point does your loyalty waiver?
With Gap’s recent announcement of a Facebook Places deal – a free pair of jeans to the first 10,000 people to check in to Gap Outlets after the deal goes live next week – many are left to question if this deal is enough to break people’s loyalty to FourSquare, which surpassed 3 million registered users back in August, according to Mashable.
Feed Your Networks
Oct 21st
Chris Brogan
I asked a question on LinkedIn: “What have you used LinkedIn for today?”
Here’s a quick screen swipe of what people said:
I asked the question for two reasons: 1.) to know the answer, and 2.) because it was a way to feed my network. In this case, it was a way to feed it by letting people reflect. There’s an interesting experience that comes with reflection. You and I do it here a lot, don’t we? If I ask you something and you reflect on the answer, you feel a bit more positively about the experience by default (unless you vehemently disagree with whatever I do to color that reflection).
Facebook, Twitter and The Two Branches of Social Media [OP-ED]
Oct 12th
The Social Analyst is a column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space.
There’s no disputing that FacebookFacebook
is the poster child for social networking. It is the platform for building social connections online and keeping up to date with what’s happening in your social circle. It is one of the two most important platforms in social media.
The other one is TwitterTwitter
. However, if you try to describe Twitter as a “social network” to anyone who works at the company, they’ll quickly correct you. Internally and externally, Twitter describes itself as an “information network.”
What exactly is the difference? And is there one?
How to Integrate Social Media With Traditional Media
Oct 8th
By Tom Martin
Published October 8, 2010
Is your social media program fully integrated with your traditional marketing program, or are you just bolting on “Follow me on Twitter/Facebook” to your ads and fooling yourself?
The Integration Question
If you’re running a truly integrated program, congrats. You’re among the elite. Like the Marines, you’re part of the few, the proud, the enlightened.
But for everyone else, the question that constantly floats around boardrooms, ballrooms and conference panels is “How do I integrate all of this new social media with my traditional advertising and public relations campaigns?” Yes, social media is growing up, and in 2010, marketers don’t just want to know how to use Twitter and Facebook, marketers want to know how to integrate Twitter and Facebook into their advertising, direct marketing and public relations campaigns.
I think the problem is that most people are asking the wrong question. When you ask someone to tell you how to do something, you’re asking for a process that you can replicate. But that is just one process. Sure, it worked for them (and maybe you) this time, but is it truly replicable? Will it work tomorrow or the day after that?
Build Business Using Social Networks
Oct 8th
By Tyler Olson, PCWorld
Business owners across the country are beginning to see a new marketplace: Online social networks. They are pulling in new clients, servicing current clients, and making money through the use of Facebook, YouTube, Twitter, and LinkedIn. This attention to new technology greatly increases the image of the brand, provides faster and more effective service, and allows for a high-level of targeted marketing.
HOW TO: Avoid a Social Media Disaster
Aug 16th
Clay McDaniel is the principal and co-founder of social media marketing agency Spring Creek Group. Find him via @springcreekgrp on Twitter.
If there’s one thing that keeps social media marketers up at night, it’s the ever-present threat of a PR disaster. By now, every marketer is well-aware of how quickly dissatisfied consumers can turn to the social airwaves to vent about a brand. Nestle, BP, Domino’s, Southwest Airlines, and many other brands have witnessed the unbridled power of social media as a platform for disgruntled consumers to rally around an anti-brand cause.
You can never fully “control” what your customers say about your brand on social platforms like Facebook (), Twitter, YouTube, blogs, and forums — nor would you want to. After all, the biggest benefit of social media is to allow your customers to express their opinions and talk about your products and services among themselves, creating a loyal fan base that spreads the word about your brand to their friends and family. However, there are several actionable strategies you can take to avoid — or circumvent — a negative PR storm about your brand online.
