From The Organization
8 apps to boost your Twitter strategy
Oct 14th
By Lior Levine
Twitter is big business. Everyone from movie stars to the average Joe is sharing his thoughts and ideas on Twitter.
For average users, just going to Twitter.com and typing a tweet might be enough to get the job done, but this simply will not suffice for some users. People who use Twitter all the time need a way to tweet more efficiently and effectively. Here are nine apps to help.
1. Twentyfeet
Twentyfeet is like Google Analytics for Twitter. It keeps track of all the important statistics, and lets you know when something important is happening. The app displays easy-to-read graphs and insights so users can keep track of their follower numbers and how they are changing over time. You can keep track of your stats on Twitter, as well as Facebook and YouTube.
70% of Companies Ignore Customer Complaints on Twitter
Oct 12th
Written By: Jay Baer
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question.
Report Details Rise of Social Media
Sep 12th
By STUART ELLIOTT
11:20 a.m. | Updated As social media like blogs, Facebook, Twitter and YouTube grow increasingly popular among consumers, marketers are seeking more data about the changing behavior of their customers.
Nielsen, which has long provided such information about the traditional media, is seeking to become a go-to source of data for new media, too. To help bolster that, Nielsen is to release on Monday morning a report of a kind it says it has not published before, a big-picture look at social media.
Although the conclusions of the report are not surprising, it is interesting to read in “State of the Media: The Social Media Report” just how large a role social media are playing in the lives of consumers.
Social media account for 22.5 percent of the time that Americans spend online, according to the report, compared with 9.8 percent for online games and 7.6 percent for e-mail.
Want to Tweet? First, Teach Your Brand to Speak
Sep 7th
By: Noah Brier Published: August 02, 2011
Over the last three years, the No. 1 question I’ve gotten from brand marketers is: “What should I tweet about?” These are not small brands, either, and not junior marketers. The industry seems to be confounded with its new-found power to speak directly to audiences. Marketers know it’s worth collecting fans and followers, but once they have them, they’re left with little to say. They’ve been creating content in the form of advertising for years, but something about the flow of new media isn’t jibing with the old methods.
Wisdom of the Crowd Transforms BizBuzz Social Media Conference to BizBuzz Social Media Summit on Nov. 16
Nov 15th
Hartford, CT, Nov. 15, 2010 — Like all good social media, BizBuzz has changed in response to the wisdom of the crowd. Instead of the previously scheduled, all-day BizBuzz Social Media Conference on Nov. 16 its presenters have decided to hold a more intimate event, the BizBuzz Social Media Summit on the same date – Tuesday, Nov. 16.
The BizBuzz Social Media Summit will be held on Tuesday, Nov. 16 from 11:30 – 5:30 at City Steam Brewery Hartford CT. Cost is $25.00 per attendee which includes lunch. “This will be a more open, casual format with many of the same presenters we previously scheduled, but they’ll be doing shorter workshops with a more open Q & A format,” points out conference chair, Kathy Hokunson, Sales and Marketing VP, Site-Seeker. Site-Seeker is the presenter of the BizBuzz Social Media Summit. “The amazing thing was how this came about. We were getting the word that a lot of people couldn’t come to the larger event due to competition from a number of other conferences. At first, we thought we’d have to cancel it, but when the word got out the speakers, those who wanted to attend and members of the business community started a social media buzz, telling us they didn’t want it to be cancelled entirely. Together we created the BizBuzz Social Media Summit last Friday in response to the wisdom of the crowd. In a sense, we just lived through the exact reason that social media has become such an important part of the business landscape – it gives people a voice. We heard that voice and, so the BizBuzz Social Media Summit was born.” She stressed that a full-day BizBuzz Social Media Conference will take place in the Fall of 2011, with Social Media Summits similar to Tuesday’s leading up to it throughout the year.
The program will look like this: Presentations and discussions from 11:30 to 4:00, with lunch included in the program. At 4:30, social media pioneer, Brent Robertson of Fathom will talk about the importance of Building a Sustainable Community. The Summit will wrap up with a Tweet Crawl social gathering, sponsored by Site-Seeker. The Tweet Crawl is open to both conference attendees and anyone else who would like to discuss social media.
Due to the revised format, everyone who wants to attend, even those who previously registered for the BizBuzz Social Media Conference, must register. You can pre-regsiter online at www.bizbuzzsocialmediaconference.com or at the door. Walk-ins welcome.
Sponsors include Site-Seeker, Inc; Andrea Obston Marketing Communications; Cronin & Company, and Colby Strategic Marketing. For more information, including registration and sponsorship packages see: www.bizbuzzsocialmediaconference.com. Follow BizBuzz on twitter: @bizbuzzconf
PRACTICE CAFÉ TO GIVE PARTICIPANTS IN HARTFORD BIZBUZZ SOCIAL MEDIA CONFERENCE FACE-TO-FACE ACCESS TO SOCIAL MEDIA EXPERTS
Nov 4th
HARTFORD, CT, Nov. 4, 2010 – Experts in social media marketing will be on-hand to give one –on-one consultations to participants in BizBuzz Social Media Conference on Nov. 16. “The Practice Café” brings together social media professionals for free consultations on Twitter, Facebook, LinkedIn, Analytics, and Blogging.
BizBuzz Social Media Conference is a full-day event that will explore the impact social media has on marketing, advertising and public relations as well as the latest tools to engage the public. Participants will learn how to use social media for marketing, customer service, and public relations. There will be three tracks available for conference participants: Nuts and Bolts, Marketing, and Business Management. The event will be held at the Connecticut Convention Center in Hartford from 8:00 am to 5:00 pm. BizBuzz is presented by Site-Seeker, Inc.
The Practice Café will be open from noon to 1:30 and free to all conference participants. Staffing those sessions will be:
- Derek Beere, – Mason, Inc.
- Eddie Bluff – Vice President & Co-Founder – Site-Seeker, Inc.
- Heather Colby – President – Colby Strategic Marketing
- Amy Graver – President and Creative Director – Elements
- Gillian Kenny – Marketing Director – Fandotech
- David Parmet – Director of Communications – Converseon
- Dawn Melesko – Social Media Director – Go Media
- Tim Tracey – Founder – YouGottaCall.com
- Brent Robertson – President – Chief Creative Officer at Fathom LLC
“We are expecting between 500 and 650 participants to attend this conference based on the buzz on Facebook and Twitter that it’s been generating,” says conference chair, Kathy Hokunson, Sales and Marketing VP, Site-Seeker. “In addition, our Ticket Tuesday Contest has been generating a large number of tweets that’s really showing the power of social media. Participants in the Ticket Tuesday contest are tweeting about the conference using the conference hashtag (#bizbuzzCT), in their tweets on Tuesdays (11/2/10, and 11/8/10) to earn points towards free tickets to the conference. To show the speed and connectivity of social media, if a participants tweet is retweeted by a friend or colleague on a Tuesday, the participant earns 5 points. If a ticket is purchased on the Tuesday and the participants twitter handle is referenced, the participant earns 25 points
The conference kicks off with a keynote address by social media pioneer Brent Robertson, President and Chief Creative Officer for the award-winning branding firm, Fathom. He will set the stage for the day-long conference with his presentation, “Building Sustainable Relationships with Social Media.” His concept of “Intersections of Affinity” builds on the idea that marketers need to identify and target the intersections where their audience has developed an affinity with an organization and use them as the launching pad for social media activities.
BizBuzz will feature three tracks: Nuts and Bolts, Marketing, and Business Management. Conference participants will have their choice of a full menu of presentations in each of these tracks and do not need to stick to one track all day. Presentations will include:
- The 15-Minute Social Media Fix –Danielle Cyr and Jessica Lyon, Co-Communications
- Social Email Marketing - Gillian Kenny, Fandotech
- What is a Social Media Strategy and Why You Need it – Dan Weingrod, Cronin and Company
- Why NOW is the Time for Market Leaders - Sean Branagan, Digital Vertical
- CEOs Who Blog Panel – Panelists: Michael Bernard, ConnectiCare; Scott Hokunson, Blue Heron Landscapes; Rebecca Mead, CONNSTEP, Daniel A. Schwartz, Pullman & Cumley. LLC, Pamela O’Hara – President – BatchBlue Software, LLC
- Blogging for Business - Amy Graver, Elements, LLC
- Twitter for Beginners – Kathy Hokunson, Site Seeker, Inc.
- Getting Social with ALL Media – Meghan Burns, Adams & Knight
- Creating and Sustaining an Effective Facebook Page – Rubin Quinones, Path Interactive
- Optimizing Your Blog Content – Brian Bluff, Site Seeker, Inc.
- Facebook – Building on the Base, What’s Next? – Andrea Hewlett and Dan Salamone, Site Seeker, Inc.
- Tapping into Social Media for Market and Competitive Analysis – Fred Wergeles, Wergeles & Associates
- Understanding LinkedIn for Professionals – Eddie Bluff, Site Seeker, Inc.
- Social Media Case Studies in Success –Connecticut Business Industry Association, Amerift Brands, Sun & Ski Sports, and Girl Scouts of America.
- Utilizing Video – Alfonso Santaniello, Creative Strategy Agency
- Geolocation: Foursquare and More – Edward Main, Connecticut Science Center
- Social Media and Search – Convergence or Divergence? – Brian Bluff, Site Seeker, Inc.
- Leveraging the Personal Brands of Your Employees on Social Media - Patrick Ambron, Brand-Yourself.com
- Social Media Policy Panel Bernard E. Jacques – Attorney -Pepe & Hazard LLP
- LinkedIn for Young Professionals – Andrea Hewlett, Site Seeker, Inc.
- Social Media – The New Paradigm – Richard A. Marti Jr., A Passion for Connection
- The Online Newsroom-Making the Most of Your Public Relations Program – Andrea Obston and Katrina Lennon, Andrea Obston Marketing Communications
- How to Make Money with LinkedIn – Gregg Crystal, Inalign, Inc.
- Youtube – Why is this Relevant to Social Media? – Kevin Rowe, Site Seeker, Inc.
- Make Social Media Personal – Caitlin Thayer, Thayer Consulting, LLC
- The Real World: Social Media – Alyssa Henry and David Rosen, Syracuse University iSchool
- Sophisticated Twitter Marketing -Kathy Hokunson, Site Seeker, Inc.
The conference will conclude with a panel called “The Future of Social Media is NOW” which will be moderated by Brian Bluff, Site Seeker, Inc. Panelists will include: Brent Robertson, Fathom Marketing; Danielle Cyr, Co-Communications; Alyssa Henry, Syracuse University iSchool and Kathy Hokunson, Site Seeker, Inc. Following this, participants can network together and with speakers at the TweetUp Networking cocktail hour.
Tickets will be priced at $140.00. Discount tickets will be available for students at $80.00, with a valid student ID. To register or for more information go to: www.bizbuzzsocialmediaconference.com.
About BizBuzz Conferences
BizBuzz conferences are presented throughout the Northeast by Site Seeker, Inc., and its other major sponsors. They offer business owners and marketing communications professions a look at best practices for using social media productively. All explore the impact social media has on marketing, advertising and PR and give participants a first look at the latest tools to engage the public. Sponsors for the Hartford conference include Site-Seeker, Inc.; Fandotech, Digital Vertical Marketing; The Events Company; Visual Technologies; and Andrea Obston Marketing Communications. For more information, including registration and sponsorship packages see: www.bizbuzzsocialmediaconference.com. Follow BizBuzz on twitter: @BizBuzzConf.
Ticket Tuesday Contest
Oct 29th
The BizBuzz Social Media Conference announces the start of Ticket Tuesday Contest. The contest is geared to demonstrating the power of social media for brand awareness. How it works: participants who mention the conference hashtag (#bizbuzzCT), in their tweets on Tuesdays (11/2/10, and 11/8/10), earn one point. To show the speed and connectivity of social media, if a participants tweet is retweeted by a friend or colleague on a Tuesday, the participant earns 5 points. If a ticket is purchased on the Tuesday and the participants twitter handle is referenced, the participant earns 25 points.
Each Tuesday one participant will win a ticket. No purchase necessary to win.
TWEET CRAWL NOVEMBER 15TH
Oct 27th
November 15th from 5:30 to 8:30 pm
Come join in the fun for a pre-conference Tweet Crawl. Conference Speakers, BizBuzz attendees, CT TweetCrawlers and anyone just curious is invited to attend this social media event.
This event is sponsored by Site-Seeker, Inc. and BizBuzz Social Media Conferences.
AGENDA SET FOR HARTFORD BIZBUZZ SOCIAL MEDIA CONFERENCE NOV. 16
Oct 26th
HARTFORD, CT, Oct. 23, 2010 – The BizBuzz Social Media Conference on Nov. 16 will bring together the pioneers and thought-leaders of the social media world for a day-long conference in Hartford. The agenda’s been set and workshops and hands-on sessions will range from overall strategy to specific tactics. Whether you’re a social media newcomer or a social media maven, this conference will allow you to pick something new and productive. BizBuzz is presented by Site-Seeker, Inc. The event will be held at the Connecticut Convention Center in Hartford from 8:00 am to 5:00 pm
The conference kicks off with a keynote address by social media pioneer Brent Robertson, President and Chief Creative Officer for the award-winning branding firm, Fathom. He will set the stage for the day-long conference with his presentation, “Building Sustainable Relationships with Social Media.” His concept of “Intersections of Affinity” builds on the idea that marketers need to identify and target the intersections where their audience has developed an affinity with an organization and use them as the launching pad for social media activities.
BizBuzz will feature three tracks: Nuts and Bolts, Marketing, and Business Management. Conference participants will have their choice of a full menu of presentations in each of these tracks and do not need to stick to one track all day. Presentations will include:
- The 15-Minute Social Media Fix –Danielle Cyr and Jessica Lyon, Co-Communications
- Social Email Marketing – Gillian Kenny, Fandotech
- What is a Social Media Strategy and Why You Need it – Dan Weingrod, Cronin and Company
- Why NOW is the Time for Market Leaders – Sean Branagan, Digital Vertical
- CEOs Who Blog Panel – Panelists: Michael Bernard, ConnectiCare; Scott Hokunson, Blue Heron Landscapes; Rebecca Mead, CONNSTEP
- Blogging for Business – Amy Graver, Elements, LLC
- Twitter for Beginners - Kathy Hokunson, Site Seeker, Inc.
- Getting Social with ALL Media – Meghan Burns, Adams & Knight
- Creating and Sustaining an Effective Facebook Page – Rubin Quinones, Path Interactive
- Optimizing Your Blog Content – Brian Bluff, Site Seeker, Inc.
- Facebook – Building on the Base, What’s Next? – Andrea Hewlett and Dan Salamone, Site Seeker, Inc.
- Tapping into Social Media for Market and Competitive Analysis – Fred Wergeles, Wergeles & Associates
- Understanding LinkedIn for Professionals – Eddie Bluff, Site Seeker, Inc.
- Social Media Case Studies in Success – Connecticut Business Industry Association, Amerift Brands, Sun & Ski Sports, and Girl Scouts of America.
- Utilizing Video – Alfonso Santaniello, Creative Strategy Agency
- Geolocation: Foursquare and More – Edward Main, Connecticut Science Center
- Social Media and Search – Convergence or Divergence? – Brian Bluff, Site Seeker, Inc.
- Leveraging the Personal Brands of Your Employees on Social Media – Patrick Ambron, Brand-Yourself.com
- LinkedIn for Young Professionals – Andrea Hewlett, Site Seeker, Inc.
- Social Media – The New Paradigm – Richard A. Marti Jr., A Passion for Connection
- The Online Newsroom-Making the Most of Your Public Relations Program – Andrea Obston and Katrina Lennon, Andrea Obston Marketing Communications
- How to Make Money with LinkedIn – Gregg Crystal, Inalign, Inc.
- Youtube – Why is this Relevant to Social Media? – Kevin Rowe, Site Seeker, Inc.
- Make Social Media Personal – Caitlin Thayer, Thayer Consulting, LLC
- The Real World: Social Media – Alyssa Henry and David Rosen, Syracuse University iSchool
- Sophisticated Twitter Marketing -Kathy Hokunson, Site Seeker, Inc.
During the lunch hour, participants can take advantage of the “Practice Café” where they can meet one-on-one with presenters for short personal consultations on social media issues.
The conference will conclude with a panel called “The Future of Social Media is NOW” which will be moderated by Brian Bluff, Site Seeker, Inc. Panelists will include: Brent Robertson, Fathom Marketing; Danielle Cyr, Co-Communications; Alyssa Henry, Syracuse University iSchool and Kathy Hokunson, Site Seeker, Inc. Following this, participants can network together and with speakers at the TweetUp Networking cocktail hour.
Tickets will be priced at $140.00. Discount tickets will be available for students at $80.00, with a valid student ID. Preregistration is encouraged, but walk-ins will be available on a first come-first-serve basis. To register or for more information go to: www.bizbuzzsocialmediaconference.com.
About BizBuzz Conferences
BizBuzz conferences are presented throughout the Northeast by Site Seeker, Inc., and its other major sponsors. They offer business owners and marketing communications professions a look at best practices for using social media productively. All explore the impact social media has on marketing, advertising and PR and give participants a first look at the latest tools to engage the public. Sponsors for the Hartford conference include Site-Seeker, Inc.; Digital Vertical Marketing; Mac Village Productions; birdbathBUZZ; The Events Company; Visual Technologies; Plus Sign Graphics and Andrea Obston Marketing Communications. For more information, including registration and sponsorship packages see: www.bizbuzzsocialmediaconference.com. Follow BizBuzz on twitter: @BizBuzzConf.
Media contact:
Andrea Obston aobston@aomc.com
(860) 243-1447 (office) (860) 803-1155 (cell)
(860) 653-27612 (home)
For more information and resources on this client please visit the Andrea Obston Marketing Communications Online Newsroom at www.aomcnewsroom.com
