Personal Branding Is A Way of Living
Aug 6th
You’ve heard the term PERSONAL BRAND more often than you care to admit. What’s all the hype? What does it really mean?
Personal Branding is a way of living. It is about being true to your core values and capitalizing (literally) on your strengths. Think “reputation”. What is it your friends, family, peers and others say about you? What do you stand for and what do you take a stand on?!
Complete Article By Hannah Morgan
Business Owners Can Now Respond to Reviews on Google Place Pages
Aug 5th
Verified Google Places business owners can now publicly respond to user reviews on their businesses’ Place Page. This new feature further bridges the divide between Places and its biggest competitor, Yelp.
For business owners, the ability to publicly respond to reviews — positive or negative — can be a great way to engage with customers, correct or address certain issues, and, when necessary, set the record straight. Yelp (
) introduced a similar feature last year, and business owners and users have responded positively to the ability to interact.
In order to leave a response, owners first need to verify their identity with Google (
) by going to the Google Places main page and claiming their listing.
Verified Google Places business owners can now publicly respond to user reviews on their businesses’ Place Page. This new feature further bridges the divide between Places and its biggest competitor, Yelp
.
For business owners, the ability to publicly respond to reviews — positive or negative — can be a great way to engage with customers, correct or address certain issues, and, when necessary, set the record straight. Yelp () introduced a similar feature last year, and business owners and users have responded positively to the ability to interact.
In order to leave a response, owners first need to verify their identity with Google () by going to the Google Places main page and claiming their listing.
Use social media as tools to research your prospective employer
Jul 26th
In a competitive job market, social media can give you the edge you need to succeed in an interview.
It’s always been important to research the company before going on an interview. This was traditionally accomplished by looking at the corporate website or sifting through media clippings. Now, you can read what’s on the CEO’s mind through his blog, see what customers are chatting about on Twitter, connect with current and former employees on LinkedIn and look through photos from the last company picnic on Facebook. Not every job seeker will tap into the wealth of information available through the social web — so if you do, you’ll stand out.
Full Article Dan Klamm
HOW TO: Build Your Personal Brand on LinkedIn
Jul 24th
We’ve given you a detailed process on how to build your personal brand on both Facebook () and Twitter (). Now it’s time to go over how to do the same on the number one professional network, LinkedIn ().
Whether you’re a job seeker, consultant, entrepreneur or happily employed, LinkedIn can be an incredible asset for your career. You can connect to over 43 million professionals in over 200 countries around the world. LinkedIn is not just a virtual resume that should be tucked away for a rainy day. Instead it acts as a resume, cover letter, references document, database of your contacts throughout your life and a place where you can learn, share and interact in a professional manner. The following four steps, will help you build a powerful brand on LinkedIn so that you attract jobs you’re passionate about, while fostering a network that can support your career moving forward.
HOW TO: Put Facebook’s “Like” Button on Any Website
Jul 24th
Facebook’s social plugins, especially its popular “Like” button, have spread across the web like wildfire. They were on 50,000+ websites within one week after launch, on 100,000+ sites in less than a month, and are now on 350,000+ sites.
Facebook milestone: 500 million members; on to 1 billion?
Jul 22nd
Facebook on Wednesday announced a remarkable milestone: 500 million active monthly users. And the velocity of its growth raises a mind-boggling possibility: Could Facebook reach 1 billion “friends” next year? That would be roughly 1 out of every 7 human beings on the planet.
If Facebook gallops ahead at its current pace, the 1 billion mark would indeed be reached in 2011. The online social network Mark Zuckerberg and a few Harvard classmates founded in 2004 went from zero to 250 million users in five years — and doubled that number over the past 12 months despite controversy regarding its privacy protocols.
Zuckerberg, 26, has said the 1 billion milestone is “almost a guarantee” — not a matter of if, but when.
A Look Back at the Last 5 Years in Social Media
Jul 20th
Five years ago, YouTube was just getting started, MySpace was the most popular website in the U.S., and Facebook was still limited to college and high school students. Mobile was mostly an after-thought, as we were still more than a year away from the introduction of the iPhone and the idea of an app store. And “widgets” were just starting to emerge as a way to integrate third-party apps on a website (Newsweek would declare 2007 to be “year of the widget” in a late 2006 article). Full Article
12 Reasons to Use Social Media to Grow Your Business
Jul 19th
Social media is fast becoming an essential part part the marketing mix for brands. Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. According Forrester Research’s most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate of 34% -– faster than any other form of online marketing and double the average growth rate of 17% for all online mediums:
Tweet-able Tips!
Jul 19th
Socail Media expert Shane Gibson shares his 20 of his Social Media Tips Under 140 Characters. These mini messages my be limited in characters, but are full of good advice, and the perfect example of using social media to spread the word! Here are a few to get your social media mind moving:
Spend at least as much time listening as you do broadcasting.
Losing followers is okay, measure the engagement level of who is still here to see how you are doing.
Marketers aren’t always synonymous with community builders, traffic and followers isn’t always equal to credibility.
Try a new platform each month, video blogging, FaceBook, tumblr etc. Curiosity can lead to great discoveries.
You can’t make a robot network for you at a party, why do you think they can do it for you on the web?
Check out all of Shane’s tips, and take them to heart. Then send him some tips of your own!
Live Twitter Fall at BizBuzz
Jul 15th
Main Stage Twitter Fall
BizBuzz Conferences feature a live Twitter Fall on the Main Stage. Attendees, speakers, and sponsors can share there experiences during the conference.
