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Posts by Kevin Samolis
It’s obvious that Facebook pages are quickly becoming an essential part of most businesses’ marketing strategies. But how can you find ways to differentiate yourself from the competition?
In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. And how you can employ some low-cost techniques to grow your fans.
Oreo knows a thing or two about standing out. Their fun “World’s Fan of the Week” campaign encourages fans to post photos for a chance to claim the coveted fan of the week spot. Oreo’s Facebook page has almost 8 million fans, so they must be doing something right!
By Amy Porterfield
Published October 5, 2010
The boy wonder Biebed his way back into the number two slot this week, but couldn’t quite top the buzz around New Twitter, which began rolling out to the unwashed masses.
The hit show Glee bounced back into the top 10 topics thanks to a much-discussed Britney-flavored episode, and the sports topics that have been dominating Twitter () for the last few weeks were banished to the bottom in the wake of other news and entertainment.
Check out the complete chart below, compiled by our friends over at What The Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart.
Over the next few years, digital marketing budgets are expected to increase steadily, according to Datran Media’s Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers and leading advertising and media agencies.
This is good news for those of you hoping to break into the digital marketing industry. Whether you’re passionate about search, affiliate, social media, or another area of marketing, there are a few things you can do to prove your worthiness to prospective employers.
We asked five industry insiders about their top tips for aspiring digital marketers. Find their suggestions below and add your own in the comments.
he Social Network took up much of our week here at Mashable with two pre-screenings (one in New York and one in San Francisco) and a chunk of coverage, including our very own review.
If you’ve been busy trying to snag tickets or keep tabs on the real Mark Zuckerberg, you might have missed some of the great tools and resources published on Mashable () over the past week or so.
Below, we’ve collected some great Social Media () stories about how to win an SEO battle for your name, or a list of words that Google () Instant blacklists. Tech & Mobile can help you get a job in social gaming or reveal which Sci-Fi predictions actually came true. Business comes loaded with productivity tips, ways to use Google Voice () for your business, and some emerging trends in online brand campaigns.
By Ekaterina Walter
Published August 25, 2010
However, there are still many who are struggling to ‘sell’ social media to their executives. And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”
Let’s explore 9 ways you can make a good case for social media programs.
But first…Full Article
If there’s one thing that keeps social media marketers up at night, it’s the ever-present threat of a PR disaster. By now, every marketer is well-aware of how quickly dissatisfied consumers can turn to the social airwaves to vent about a brand. Nestle, BP, Domino’s, Southwest Airlines, and many other brands have witnessed the unbridled power of social media as a platform for disgruntled consumers to rally around an anti-brand cause.
You can never fully “control” what your customers say about your brand on social platforms like Facebook (), Twitter, YouTube, blogs, and forums — nor would you want to. After all, the biggest benefit of social media is to allow your customers to express their opinions and talk about your products and services among themselves, creating a loyal fan base that spreads the word about your brand to their friends and family. However, there are several actionable strategies you can take to avoid — or circumvent — a negative PR storm about your brand online.
The BizBuzz Social Media Conference is looking for case studies of small businesses who have successfully incorporated social media, into their overall marketing plan. Selected case studies will be asked to participate in a 15 minute presentation of their success at one of the regional BizBuzz Conferences. Contact Kevin Samolis
Twitter is preparing itself and its developers for the rollout of its ad platforms, Promoted Tweets and Promoted Trends, within third-party applications, starting with desktop apps.
The company has made an update to its application programming interface (API) that gives developers access to two new fields related to Promoted Tweets and Trends. These data points aren’t ready for primetime though; it will be some time until you actually see Promoted Tweets in TweetDeck (), Seesmic () or other third-party apps.
The importance of having an attractive website that converts visitors into buyers and helps cleverly promote your small business is essential in these fiercely competitive times.