Kevin Samolis
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Posts by Kevin Samolis
How to Build Your Facebook Fan Base by Creating Experiences
Oct 5th
It’s obvious that Facebook pages are quickly becoming an essential part of most businesses’ marketing strategies. But how can you find ways to differentiate yourself from the competition?
In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. And how you can employ some low-cost techniques to grow your fans.
Oreo knows a thing or two about standing out. Their fun “World’s Fan of the Week” campaign encourages fans to post photos for a chance to claim the coveted fan of the week spot. Oreo’s Facebook page has almost 8 million fans, so they must be doing something right!
By Amy Porterfield
Published October 5, 2010
Top 10 Twitter Trends This Week [CHART]
Oct 3rd
ust when you thought you’ve got those rascally Twitter trends all figured out, Justin Bieber goes and tweets about maple syrup, and you’re back to the drawing board.
The boy wonder Biebed his way back into the number two slot this week, but couldn’t quite top the buzz around New Twitter, which began rolling out to the unwashed masses.
The hit show Glee bounced back into the top 10 topics thanks to a much-discussed Britney-flavored episode, and the sports topics that have been dominating Twitter (
) for the last few weeks were banished to the bottom in the wake of other news and entertainment.
Check out the complete chart below, compiled by our friends over at What The Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart.
You can check past Twitter trends in our Top Twitter Topics section as well as read more about this past week’s trends on What The Trend.
http://mashable.com/2010/10/02/twitter-topic-trends-chart/
10 Tips for Aspiring Digital Marketers
Oct 3rd
Over the next few years, digital marketing budgets are expected to increase steadily, according to Datran Media’s Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers and leading advertising and media agencies.
This is good news for those of you hoping to break into the digital marketing industry. Whether you’re passionate about search, affiliate, social media, or another area of marketing, there are a few things you can do to prove your worthiness to prospective employers.
We asked five industry insiders about their top tips for aspiring digital marketers. Find their suggestions below and add your own in the comments.
33 New Social Media Resources You May Have Missed
Oct 3rd
he Social Network took up much of our week here at Mashable with two pre-screenings (one in New York and one in San Francisco) and a chunk of coverage, including our very own review.
If you’ve been busy trying to snag tickets or keep tabs on the real Mark Zuckerberg, you might have missed some of the great tools and resources published on Mashable () over the past week or so.
Below, we’ve collected some great Social Media (
) stories about how to win an SEO battle for your name, or a list of words that Google () Instant blacklists. Tech & Mobile can help you get a job in social gaming or reveal which Sci-Fi predictions actually came true. Business comes loaded with productivity tips, ways to use Google Voice (
) for your business, and some emerging trends in online brand campaigns.
BIZBUZZ SOCIAL MEDIA CONFERENCE COMING TO HARTFORD
Sep 27th
HARTFORD, CT, Sept. 23, 2010 – BizBuzz Social Media Conference is coming to Hartford on Tuesday, Nov. 16. This full-day conference will explore the impact social media has on marketing, advertising and public relations as well as the latest tools to engage the public. Participants will learn how to use social media for marketing, customer service, and public relations. There will be three tracks available for conference participants: Nuts and Bolts, Marketing, and Business Management. BizBuzz is presented by Site-Seeker, Inc. The event will be held at the Connecticut Convention Center in Hartford from 8:00 am to 5:00 pm.
“Social media is dramatically changing how traditional marketing media is used for brand development and sales,” points out conference chair, Kathy Hokunson, Sales and Marketing VP, Site-Seeker. “BizBuzz will explore how social media is successfully used today through case studies from local companies, but will also delve deeply into the practical uses of each tool. The Hartford conference’s theme is ‘Where the idle chatter stops … and the practical business conversation begins.’”
While most of the program is set, there are still a few spots open for presenters in brand management. Conference presenters are also looking for CEOs who blog and case studies of small and medium size firms that have successfully integrated social media into their marketing program. Those interested in presenting should email Kathy Hokunson at kathyhokunson@site-seeker.com by Oct. 1.
BizBuzz was first presented in Syracuse, NY last spring and will be held in Rochester, NY on Nov. 2. Hartford is the only Connecticut site this year. “The first conference in Syracuse was such a success, that we’re already planning a second on that site for next spring,” says Hokunson. “In addition, we added the other two sites based on request from businesses in those areas.”
There are also opportunities for sponsors. Sponsorships range from $6,500 to be a presenting sponsor to $500.00 as a “Tweet Up” sponsor. Custom sponsorship packages are also available and some sponsorship packages have limited numbers. There will also be a trade show throughout the day. Those interested in sponsorships or trade show booths should contact Dan Salamone at
dansalamone@site-seeker.com
Early Bird tickets are $120 until Oct. 1. After that, tickets will be priced at $140.00. Discount tickets will be available for students at $80.00, with a valid student ID. To register or for more information go to: www.bizbuzzsocialmediaconference.com.
About BizBuzz Conferences
BizBuzz conferences are presented throughout the Northeast by Site Seeker, Inc., BirdbathBUZZ, Mac Village Productions and its other major sponsors. They offer business owners and marketing communications professions a look at best practices for using social media productively. All explore the impact social media has on marketing, advertising and PR and give participants a first look at the latest tools to engage the public. Sponsors for the Hartford conference include Site-Seeker, Inc.; Digital Vertical Marketing; Mac Village Productions; birdbathBUZZ; The Events Company; Visual Technologies; Plus Sign Graphics and Andrea Obston Marketing Communications. For more information, including registration and sponsorship packages see: www.bizbuzzsocialmediaconference.com. Follow BizBuzz on twitter: @bizbuzz
Media contact:
Andrea Obston aobston@aomc.com
(860) 243-1447 (office) (860) 803-1155 (cell)
(860) 653-27612 (home)
For more information and resources on this client please visit the Andrea Obston Marketing Communications Online Newsroom at www.aomcnewsroom.com
9 Ways to Sell Social Media to the Boss
Aug 25th
By Ekaterina Walter
Published August 25, 2010
Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.
However, there are still many who are struggling to ‘sell’ social media to their executives. And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”
Let’s explore 9 ways you can make a good case for social media programs.
But first…Full Article
HOW TO: Avoid a Social Media Disaster
Aug 16th
Clay McDaniel is the principal and co-founder of social media marketing agency Spring Creek Group. Find him via @springcreekgrp on Twitter.
If there’s one thing that keeps social media marketers up at night, it’s the ever-present threat of a PR disaster. By now, every marketer is well-aware of how quickly dissatisfied consumers can turn to the social airwaves to vent about a brand. Nestle, BP, Domino’s, Southwest Airlines, and many other brands have witnessed the unbridled power of social media as a platform for disgruntled consumers to rally around an anti-brand cause.
You can never fully “control” what your customers say about your brand on social platforms like Facebook (), Twitter, YouTube, blogs, and forums — nor would you want to. After all, the biggest benefit of social media is to allow your customers to express their opinions and talk about your products and services among themselves, creating a loyal fan base that spreads the word about your brand to their friends and family. However, there are several actionable strategies you can take to avoid — or circumvent — a negative PR storm about your brand online.
Case Studies Wanted
Aug 10th
The BizBuzz Social Media Conference is looking for case studies of small businesses who have successfully incorporated social media, into their overall marketing plan. Selected case studies will be asked to participate in a 15 minute presentation of their success at one of the regional BizBuzz Conferences. Contact Kevin Samolis
Twitter Preparing for Promoted Tweets in Third-Party Apps
Aug 10th
Twitter is preparing itself and its developers for the rollout of its ad platforms, Promoted Tweets and Promoted Trends, within third-party applications, starting with desktop apps.
The company has made an update to its application programming interface (API) that gives developers access to two new fields related to Promoted Tweets and Trends. These data points aren’t ready for primetime though; it will be some time until you actually see Promoted Tweets in TweetDeck (), Seesmic () or other third-party apps.
5 Small Biz Web Design Trends to Watch
Aug 10th
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
The importance of having an attractive website that converts visitors into buyers and helps cleverly promote your small business is essential in these fiercely competitive times.
