AGENDA SET FOR HARTFORD BIZBUZZ SOCIAL MEDIA CONFERENCE NOV. 16

HARTFORD, CT, Oct. 23, 2010 – The BizBuzz Social Media Conference on Nov. 16 will bring together the pioneers and thought-leaders of the social media world for a day-long conference in Hartford.  The agenda’s been set and workshops and hands-on sessions will range from overall strategy to specific tactics.  Whether you’re a social media newcomer or a social media maven, this conference will allow you to pick something new and productive.  BizBuzz is presented by Site-Seeker, Inc. The event will be held at the Connecticut Convention Center in Hartford from 8:00 am to 5:00 pm

The conference kicks off with a keynote address by social media pioneer Brent Robertson, President and Chief Creative Officer for the award-winning branding firm, Fathom.  He will set the stage for the day-long conference with his presentation, “Building Sustainable Relationships with Social Media.”  His concept of “Intersections of Affinity” builds on the idea that marketers need to identify and target the intersections where their audience has developed an affinity with an organization and use them as the launching pad for social media activities.

BizBuzz will feature three tracks: Nuts and Bolts, Marketing, and Business Management.  Conference participants will have their choice of a full menu of presentations in each of these tracks and do not need to stick to one track all day. Presentations will include:

• The 15-Minute Social Media Fix –Danielle Cyr and Jessica Lyon, Co-Communications
• Social Email Marketing – Gillian Kenny, Fandotech
• What is a Social Media Strategy and Why You Need it – Dan Weingrod, Cronin and Company
• Why NOW is the Time for Market Leaders – Sean Branagan, Digital Vertical
• CEOs Who Blog Panel – Panelists: Michael Bernard, ConnectiCare; Scott Hokunson, Blue Heron Landscapes; Rebecca Mead, CONNSTEP
• Blogging for Business – Amy Graver, Elements, LLC
• Twitter for Beginners - Kathy Hokunson, Site Seeker, Inc.
• Getting Social with ALL Media – Meghan Burns, Adams & Knight
• Creating and Sustaining an Effective Facebook Page – Rubin Quinones, Path Interactive
• Optimizing Your Blog Content – Brian Bluff, Site Seeker, Inc.
• Facebook – Building on the Base, What’s Next? – Andrea Hewlett and Dan Salamone, Site Seeker, Inc.
• Tapping into Social Media for Market and Competitive Analysis – Fred Wergeles, Wergeles & Associates
• Understanding LinkedIn for Professionals – Eddie Bluff, Site Seeker, Inc.
• Social Media Case Studies in Success – Connecticut Business Industry Association, Amerift Brands, Sun & Ski Sports, and Girl Scouts of America.
• Utilizing Video – Alfonso Santaniello, Creative Strategy Agency
• Geolocation: Foursquare and More – Edward Main, Connecticut Science Center
• Social Media and Search – Convergence or Divergence? – Brian Bluff, Site Seeker, Inc.
• Leveraging the Personal Brands of Your Employees on Social Media – Patrick Ambron, Brand-Yourself.com
• LinkedIn for Young Professionals – Andrea Hewlett, Site Seeker, Inc.
• Social Media – The New Paradigm – Richard A. Marti Jr., A Passion for Connection
• The Online Newsroom-Making the Most of Your Public Relations Program – Andrea Obston and Katrina Lennon, Andrea Obston Marketing Communications
• How to Make Money with LinkedIn – Gregg Crystal, Inalign, Inc.
• Youtube – Why is this Relevant to Social Media? – Kevin Rowe, Site Seeker, Inc.
• Make Social Media Personal – Caitlin Thayer, Thayer Consulting, LLC
• The Real World: Social Media – Alyssa Henry and David Rosen, Syracuse University iSchool
• Sophisticated Twitter Marketing -Kathy Hokunson, Site Seeker, Inc.

During the lunch hour, participants can take advantage of the “Practice Café” where they can meet one-on-one with presenters for short personal consultations on social media issues.

The conference will conclude with a panel called “The Future of Social Media is NOW” which will be moderated by Brian Bluff, Site Seeker, Inc.  Panelists will include: Brent Robertson, Fathom Marketing; Danielle Cyr, Co-Communications; Alyssa Henry, Syracuse University iSchool and Kathy Hokunson, Site Seeker, Inc. Following this, participants can network together and with speakers at the TweetUp Networking cocktail hour.

Tickets will be priced at $140.00. Discount tickets will be available for students at $80.00, with a valid student ID.  Preregistration is encouraged, but walk-ins will be available on a first come-first-serve basis.  To register or for more information go to: www.bizbuzzsocialmediaconference.com. 

About BizBuzz Conferences

BizBuzz conferences are presented throughout the Northeast by Site Seeker, Inc., and its other major sponsors.  They offer business owners and marketing communications professions a look at best practices for using social media productively.  All explore the impact social media has on marketing, advertising and PR and give participants a first look at the latest tools to engage the public.  Sponsors for the Hartford conference include Site-Seeker, Inc.; Digital Vertical Marketing; Mac Village Productions; birdbathBUZZ; The Events Company; Visual Technologies; Plus Sign Graphics and Andrea Obston Marketing Communications.  For more information, including registration and sponsorship packages see: www.bizbuzzsocialmediaconference.com.  Follow BizBuzz on twitter: @BizBuzzConf.

Media contact:

Andrea Obston aobston@aomc.com

(860) 243-1447 (office) (860) 803-1155 (cell)

(860) 653-27612 (home)

For more information and resources on this client please visit the Andrea Obston Marketing Communications Online Newsroom at www.aomcnewsroom.com