BizBuzz “The Series”

The BizBuzz Social Media Conference is presented by Site-Seeker, Inc., iSchool at Syracuse University and other major sponsors. The conference offers business owners and marketing communications professionals a look at best practices for using social media productively. The conference explores the impact of social media on marketing, business development, PR and gives participants a first look at the latest tools to engage the public.

Starting January 24th, we will have monthly BizBuzz events at the Genesee Grande Hotel and Conference Center. Each event will be 40 minute program followed by networking.

First Series January 24, 2012 Genesee Grande Hotel and Conference Center

5:00 to 5:15 pm Registration

5:15 to 5:30 pm State of Social Media Presentation

5:30 to 6:15 pm Feature Presentation

FEATURE PRESENTATION

Balancing the Speed of Business v. the Return on Your Investment

Business is about ROI – period. In todays social media driven marketing arena the “I” is less about money and more about time. How does a business best assess if the time they’re investing in their online presence is getting them the “R” they’re looking for?

After a quick review of what 2011 brought to the marketing mix we’ll discuss the key factors that contribute to choosing the technological mediums that will work for you – your business, your audience.

This session will cover strategies for maximizing your efforts and measuring your return on the following platforms: